The marketing concept of podcasts came on strong in the early years of the 20th century. And as of today, it's used by thousands of business owners who want to increase their sales and profits simply and easily. Plus, podcasting is a free tool to use that can dramatically help to boost your traffic count, the number of new email subscribers that you have gained, and the number of people who go on to buy your products.
In my opinion, podcasting is alot like posting videos on Youtube. You have to create the video, display your website address at the bottom of the video, and then hope that someone types in your domain name into their web browser so that they can get to your website. But nowadays with Youtube, you can list your website address in the description portion of the video, and it will turn it into a clickable link.
But podcasting is still kind of primitive if we're going to compare it to Youtube. Youtube is the number 3 ranked website on the internet entire in terms of website traffic. And the largest podcast directory on the internet (iTunes), is the number 32 ranked website on the internet (according to the traffic service called Alexa).
Nevertheless, you can still get tons of traffic to your website simply and easily using iTunes and podcasting. In the same way that you will want to submit your video to other video sites other than Youtube . . . you will want to submit your podcasts to other podcast directories other than iTunes. It's just a great way to get more exposure for your content.
When creating your podcasts, you will want to pick a niche that best suits your personality, knowledge, and potential amount of income that you can make. There are a ton of niches that you can enter into, but you will want to find one that is obscure and low in competition. That way you can attack the market with a variety of different internet marketing strategies, and quickly acclaim dominance in that niche.
Now when signing up to get your podcast marketing strategy together, you will want to get yourself a blog and podcast RSS feed. The easiest way to do this is with a company called "Feedburner". Feedburner is a great service that can help you to launch your podcast marketing strategy simply and easily.
Luckily Feedburner is free, and you can take advantage of everything that it offers for you today. Once you acquire an RSS feed from Feedburner, you will want to go and submit it to the podcast directories, and also ping your podcast blog on a service like "pingomatic".
Marketing your products and services using podcasts are a great way to earn the money that you are looking for in your business. I believe the popularity of podcasts will evolve over time, and it's a smart thing to do if you want to use this medium as a part of your marketing strategy. Use it today and watch how your sales and profits increase.
Good luck with using these podcasting tips to earn the kind of money that you're looking for in your business.
ABOUT THE AUTHOR: Randall Magwood is one of the most respected and highly-regarded online marketing experts on the internet. He currently has a free book about internet marketing that helps small business owners market their business online successfully. To learn more and to download this free book, simply visit his website here: http://www.internetmarketing-rules.com
Source: http://www.ideamarketers.com/?articleid=3094851
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