Internet Marketing ? Should You Build An Email List? | The Web ...

By Lane, on August 20th, 2012

When I first started online, I didn?t know anything about building a list. I didn?t really understand or appreciate the importance of doing so. All I knew was I wanted to build a website, so I went to a local book store and purchased a book all about HTML. I read the entire book and then, because the book made no reference to site-builders, I wrote the whole thing from scratch using notepad. Although I was proud of this achievement, numbers don?t lie and my first website didn?t make a great deal of money, neither did I attempt to build a list with it, simply because I didn?t know any better.

My second website fared a lot better, because by that stage I had found a nice looking template and I was marketing the main product a whole lot better. In fact I did such a nice job that I began to generate sales from it. Now if I could go back in time and be visited by the future me, like in the film ?Back to the Future?, as far as internet marketing goes I would tell myself to start building a list today. Not in a month, two weeks or even tomorrow, but today. You see, as far as I am concerned, building an email marketing list is one of the top priorities for your online business, if not the top priority.

Now some people reading this article right now will have something of a lightbulb moment and realize that this is something they should begin doing right away. Others will say it sounds like a good idea and think about getting around to doing it at some point in the future. There will also be people convinced they don?t need to build a list because they just want to focus on building a website. Let me tell you right here and now, that those people are leaving money on the table, so if you fall into this category I urge you to re-think your strategy as it is most likely flawed.

In most niches it makes sense to build an email marketing list. There will be some niches that don?t lend themselves so readily to building a list, but if you?re in a popular niche such as weight loss, dating or internet marketing, then by not building a list you are missing out on the best way of building a relationship with your audience. Also, a lot of people who visit your website will see it once and never return again. When this happens you have most likely lost them forever.

The bottom line here is that if you want to develop a strong relationship with people in your market, you should be building a list. If you want to make more money online and have the ability to engage with your audience fast, you need to stop what you are doing right now and begin building a high quality list of subscribers on a priority basis.

Source: http://www.the-web-doctor.com/internet-marketing-should-you-build-an-email-list/

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