Australian Outsourcing Association to become ADMA expert group ...

By Martin Conboy

The Australian Business Process Outsourcing Association (ABPOA) will be incorporated into the Association for Data-driven Marketing and Advertising (ADMA), the country?s largest marketing and advertising association, at the end of April.

Members of the ABPOA voted unanimously in late February to incorporate ABPOA into ADMA and create a new expert group. Catering for companies interested in outsourcing issues, the group will be named the Business Process Outsourcing Expert Group.

The BPO Expert Group will provide ABPOA with a sense of community and positioning within the ADMA organisation and framework.

ADMA will support the new expert group by providing the structure and resources for ABPOA to deliver on its mission and objectives, and to further the interests of its 50 corporate members.

The mandate of the BPO Expert Group will be to promote industry best practice, identify and respond to key industry issues and trends, provide thought leadership and networking opportunities.

ADMA, which has over 500 corporate members, currently runs 11 industry expert groups which focus on specific marketing specialisations such as multichannel marketing, big data, acquisition, retention and loyalty, B2B, agency and mobile.

?ADMA has a first-rate reputation and was one of the leading voices defending the industry against restrictive legislation and promoting best practice,? said ABPOA President Martin Conboy.

?ABPOA has grown from an idea to a membership organisation with over 50 corporate members. It had reached the stage where it needed to align itself with a bigger secretariat, so that the members can benefit from meeting and networking with all of the existing ADMA members,? he added.

ADMA CEO Jodie Sangster was delighted to welcome the ABPOA into the ADMA fold.

?We have some good experience in incorporating existing associations within our expert group structure and we look forward to representing this sector,? she said.

?We want to support the ability of our members to outsource business processes where it helps their businesses and to connect businesses that provide outsourcing services with those that want them.?

The incorporation approach will provide ABPOA with support through acquisition and retention of members. As well, the new expert group will be able to draw on the ADMA events team for assistance in events planning, ensuring focused and relevant events for their members in the process.

The new BPO Expert Group will determine the activities they wish to undertake which may include creating a code of practice, writing white papers or best practice guidelines on various topics, or undertaking content development, research or networking events. The ADMA secretariat will provide support and resources to help in delivering their annual plan.

To ensure the BPO Expert Group has a strong core base, which can be involved in facilitating the future of Australian business process outsourcing, ADMA is looking for eight current corporate members of ABPOA to commit to joining the expert group this year.

Members interested in participating should contact: Annette Bova, ADMA Membership Director, on 9277 5407 or annette.bova@adma.com.au.

Source: http://thesauce.net.au/australian-outsourcing-association-to-become-adma-expert-group/

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